Every brand begins with a vision, and for Bare by Vogue, that vision was firmly rooted in simplicity, elegance, and authenticity. At its core, Bare sought to reach a discerning audience that values natural, high-quality skincare products. This audience isn’t swayed by flashy packaging or cluttered designs; instead, they appreciate subtle sophistication and a sense of grounded luxury.
The initial creative direction for Bare by Vogue hinged on these ideals. Drawing inspiration from organic textures and minimalist aesthetics, we set out to craft a design that would echo the purity of the products themselves.
Crafting a Distinctive Logo: The Heart of Bare’s Brand
The logo is often seen as the soul of a brand, and for Bare by Vogue, this was no different. Designing a logo for Bare was not about complex graphics or trendy design elements; it was about creating a timeless mark, one that would resonate instantly and align with the brand’s ethos. Balancing simplicity with elegance was our guiding principle. The design had to be clean and uncluttered yet hold an intrinsic sophistication, much like the brand itself. Importantly, it also needed to have versatility, ensuring it could adapt effortlessly across all mediums – from product packaging to digital platforms, retaining its strength in every context.
Packaging Design: The Art of Aesthetic and Functionality
Packaging design is often a brand’s first opportunity to communicate with customers, making it an essential component of brand identity. For Bare, the packaging needed to resonate with the values of sustainability and minimalism, all while preserving the elegance that would align with Vogue’s brand ethos. In designing the packaging, we prioritised user experience, ensuring that each piece was intuitive and easy to interact with. In our approach to the design layout, we opted for clean lines and ample negative space, encouraging the eye to appreciate the simplicity and beauty of the product itself. The end result was packaging that felt personal and authentic, a reflection of the values held by the brand and it’s audience.