 | 10pm – 9amThe AbyssAn ineffective time to send email promotions – it’s like throwing them into a black hole… |
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 | 9am – 10amConsumer AMThe second most popular opening time is at the beginning of the working day, when consumers are receptive to offers on a whole range of subjects. |
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 | 10am – NoonDo Not DisturbConsumers are focused on work and not opening marketing emails. |
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 | Noon – 2pmThe Lunchtime NewsConsumers are more likely to spend time on news and magazine alerts during their lunchbreak, than opening marketing emails. |
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 | 2pm – 3pmIn the ZoneIn the immediate post-lunch period consumers remain focused on work, only responding to email offers relating to financial services. |
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 | 3pm – 5pmA Life Changing AfternoonJob-related apathy sets in, meaning more emails relating to property and financial services are opened between 3pm and 5pm than any other type of promotion. |
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 | 5pm – 7pmWorking LateThere is a dramatic rise in holiday promotions being opened during this period. This is also the timeframe during which recipients are most likely to open B2B promotions. |
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 | 7pm – 10pmLast OrdersRecipients are more likely to respind to consumer promotions in their own time. Offers on clothes and special interests such as sports and gym promotions perform extremely well during this period, |